Designed back in 1998, the Frontier moulded gift box was an instant success. Its co-ordinated gift box,
clamshell hang sell and counter-top display won a Marketing Design Gold Award and led to a significant increase in
sales. The highly attractive yet functional pen case has proved very popular indeed – when market research was recently
undertaken, focus groups still found the original moulded gift box the most desirable at its price point.
The brief from Parker was to design a writing instrument presentation and storage case that was also used as a
point of sale display case, it had to be capable of holding either one or two instruments, their refills and an
instruction leaflet. The cases were to be loaded with product on an automatic packing line, quantities would be about
16 million per year and, as effectively a give away item, they should not cost more than 4p each to manufacture. The
result was a patented, award winning design.