Our long relationship with Thrislington, spanning over 10
product ranges, proves that good design can invigorate
manufacturing industry. Thrislington began as a three-man
operation constructing low-cost toilet cubicles. Today, it is
the UK market leader, with a staff of over 50 and a turnover
of more than £4 million, selling high-quality products
across the UK, US, Australia and the Far East. Design has
been at the heart of this amazing transformation.
When we first started working with them, Thrislington had
only minimal in house production facilities, buying in and
cutting to size off the shelf aluminium extrusions and
laminated panels. We introduced them to companies who
could, at low cost, manufacture custom extrusions, blow
mouldings, machined metal components and injection
During our early market research, it became clear that
there was a major market for more up market cubicle
systems and that this was largely driven by architects and
specifiers who wanted quality products and clear, detailed
technical information , so as well as designing their new
product ranges, we put them in touch with a very dynamic
graphic design consultancy, The Partners, who used our
assembly and installation information in an award winning
series of brochures and technical leaflets.
Goodwin's cubicle concepts are not only visually pleasing.
They also simplify on-site assembly and installation, using
a revolutionary new framing system that breaks with the
old overlapping-door-and-panel tradition, they have more
on site adjustment to make installation easier and cheaper.
. Most importantly, our designs have opened up new
markets for Thrislington, where high-margin products are
perceived as a requirement.
In 1986, the Goodwin-designed Lotus and Combat ranges
won a British design Council Award. Thrislington were also
outright winners of the 1994 Minerva Design Management
Award for their commitment to quality in graphic,
environmental and industrial design.
"Our collaboration with Goodwin is really a business
partnership, in that they are involved in planning long-term
objectives as well as seeing through their innovative
designs." Patrick Wilson (Managing Director, Thrislington