As electronic devices grow increasingly complex, an
innovative, user-friendly design approach is crucial. Surveying specialists Geografix
approached Goodwin to help them diversify with a positioning-plotter for leisure boats. The
design challenge was to incorporate traditional navigational methods with advanced technology
- a problem Goodwin solved by creating a liquid-crystal screen that acts as a 'magic window'
when laid over a map or atlas. The Vision GPS (Global Positioning System) shows not only the
vessel's current position but also its past route. Despite its sophistication, the Vision
GPS is simple enough for even the most 'technophobic' sailors to use because it has very few
operating keys. Not only that, it's portable, rechargeable, weather resistant, visible in all
lights and even floats! Goodwin handled the total design, from conducting a feasibility study
to seeing the technological developments through to manufacture. The Vision GPS received
instant market-place recognition, and scooped the 1995 German Design Zentrum Red Dot Award for
innovation in form and function. |